Content & Copywriting
Content & Copywriting—they are not the same,
and your business needs both!
It’s like this, content writing focuses on educating, problem solving and building trust, think website copy and blogs, whereas copywriting uses persuasive language and prompts to engage the reader’s interest and convert that interest into action (ie. sales), think social posts and email marketing. Your business needs to incorporate both for a successful marketing strategy.
Pairing Content and Copywiting Sample
OBJECTIVE: For a strong impact, blend content and copy. Here’s a great example of how content & copy work together. This campaign combined an informational blog post with a project video—one to educate and build trust, the other to showcase real work expertise. Together, they struck the perfect balance between being helpful and being promotional.
SAMPLE BLOG & REEL
Demolition on LI's South Shore: When to DYI, When to Call A Pro
Whether you’re planning a home remodel or updating your waterfront property, demolition is usually the first big step.Tearing things down can be fun—at least that’s what it looks like on TV or at Rage Rooms. But demo is not just about swinging a sledgehammer and wearing cool gear. Done right, demolition sets the stage for a smooth renovation. Done wrong? It can lead to major headaches, costly repairs, and even safety hazards. If you’ve ever started pulling apart a wall and found unexpected wiring, plumbing, or signs of water damage, you know what I’m talking about!
So how do you know when a demolition job is a fun weekend project—or when it’s time to call in the pros? Read our quick guide to avoid a DEMO DISASTER!
When DIY Might be Fine
Creative Copy Sample—from Poster to Emails, Driving Engagement
OBJECTIVE: Drive engagement and entries in a bar’s seasonal T-shirt contest by using a playful, on-brand voice. We created
a multi-touch campaign: a printed poster and entry forms, (physical & digital), and an email sequence (entry confirmation, runner-up notice, winner reveal). Each asset supports the others to build excitement, maintain brand consistency, and push action.
you need creative services that generate customers
At Lilly Frances Designs it all starts with a conversation. Contact us to discuss your needs and let’s see how we can work together to drive action. Nothing changes when nothing changes, let’s shake things up.